Everything You Need to Know About A/B Testing

What is A/B Testing?

A/B Testing or ‘Split Testing’ is a method used by online marketers and UX specialists to compare two options for one outcome. The idea is to see which of the two options achieves better results.

Most of us wish we could use A/B testing in real life. Wouldn’t it be nice to be able to watch two different versions of one scenario before choosing which to go with? We’d always be one step ahead and be able to decide the option that will turn out best for us in the long run.

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